A global online protection company has released 2025 Global Prime Day Scams Study, revealing concerns about how scammers are using AI-powered technology to deceive Prime Day shoppers, among other online retail shopping events not only around the world but also in India.

McAfee Labs has identified over 36,000 fake Amazon websites and 75,000 Amazon impersonation texts designed to exploit the buzz of this event and steal shoppers’ personal information and financial details. 

This year, the report by McAfee has found that 96 per cent of Indians say they plan to shop online during Prime Day 2025, making it a major opportunity for both retailers and scammers. While 97 per cent plan to take specific steps to stay safe while shopping online, 71 per cent say they are more concerned about AI-generated scams during prime day or any other major retail event. That concern is precisely what scammers are exploiting, with AI making it easier than ever to create more sophisticated and convincing shopping scams.