Around 70 per cent of startups covered in a survey have started leveraging artificial intelligence for core business functions, social media major Meta said in a report on Friday.

The Meta Emerging Businesses Report prepared by professional services firm Alvarez & Marsal, India covered insight based on survey of 100 high growth Indian startups.

"More than 70 per cent of startups are integrating it into their business operations. In marketing alone, 87 per cent of AI adopters reported around 30 per cent improvement in cost per acquisition (CPA). Sectors such as healthcare, edtech, and beauty are leading in AI maturity leveraging automation for customer service, predictive analytics, and personalization," the report said.