Indians are increasingly taking charge of their financial journeys through digital content, communities, and creators, as 81 per cent of consumers use Facebook, Instagram, or WhatsApp during the discovery phase of financial products, a report said on Thursday.  

"Financial advice is no longer confined to expert columns or in-branch consultations – it’s happening on Reels, in WhatsApp groups, and through Instagram creators demystifying jargon in under 60 seconds," according to a joint report of Meta, the parent company of Facebook, Instagram and WhatsApp, and global market research firm IPSOS.

According to the report, 81 per cent of consumers use Meta platforms when first discovering financial products, and this influence continues through the evaluation stage (79 per cent) and remains strong at the final purchase stage (83 per cent).