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A hard sell: Deep-diving into the business of reselling artworks by lesser-known artists

While art galleries and auction houses cater to established names, collectors with works by lesser-known artists have limited avenues to resell them

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Customised piece for Vidushi Somani by Kalakaari Haath

Customised piece for Vidushi Somani by Kalakaari Haath

As a child, Vidushi Somani would turn her building into an art gallery. She and her friends would organise little exhibitions, inviting neighbours to buy their creations. Years later, the 38-year-old investor finds herself on the other side of the transaction, struggling to find buyers for the artworks she has collected over the years.

Somani’s interest in art grew as she visited galleries and discovered artists beyond the names she had grown up recognising. But living in Mumbai — where wall space is a luxury — meant that her collection eventually outgrew her home. Paintings found themselves stored in her office or tucked under the bed. Selling them, she discovered, was harder than buying them.

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