Raksha Bandhan 2026: Rs 25,000-crore rakhi trade expected as ‘BrahMos’, ‘Viksit Bharat’ rakhis gain popularity

With three days to go for Raksha Bandhan 2026 markets across Delhi and other parts of India are witnessing a surge in festive shopping with traders reporting strong demand for traditional and themebased rakhisMajor Delhi markets including Chandni Chowk Sadar Bazaar Karol Bagh Lajpat Nagar Kamla Nagar Rajouri Garden Gandhi Nagar Khari Baoli and Laxmi Nagar have seen a steady influx of shoppers particularly during the evening hoursAccording to the Confederation of All India Traders CAIT the overall rakhi trade is expected to reach nearly Rs 25000 crore across the country this year with Delhi alone projected to account for around Rs 4000 crorelsquoViksit Bharatrsquo lsquoModi Guaranteersquo and lsquoBrahMosrsquo rakhis in demandPraveen Khandelwal Member of Parliament from Chandni Chowk and National Secretary General of CAIT said traditional rakhis are being joined by designs inspired by patriotism government initiatives and the vision of Viksit Bharat 2047Among the popular designs are Viksit Bharat Rakhi Modi Guarantee Rakhi BrahMos Rakhi Nari Vandan Rakhi Atmanirbhar Bharat Rakhi Vocal for Local Rakhi Bharat Gaurav Rakhi Lakhpati Didi Rakhi Namami Gange Rakhi Rashtra Raksha Sutra Rakhi and Amrit Kaal RakhiKhandelwal said the BrahMos Rashtra Raksha Sutra and Viksit Bharat rakhis have particularly attracted young consumers and childrenAmong women shoppers Nari Vandan and Lakhpati Didi rakhis are reportedly popular for their themes of empowerment and selfreliance this Raksha Bandhan 2026Women artisans showcase handcrafted rakhisWomen entrepreneurs selfhelp groups and artisans have also joined the festive rush showcasing handcrafted and themebased rakhisA live demonstration of rakhimaking was held at Khandelwals office where women artisans displayed a range of handmade products inspired by patriotism Indian culture and nationbuildingOverall Raksha Bandhan trade expected to cross Rs 30000 croreCAIT said the broader Raksha Bandhanrelated trade could exceed Rs 30000 crore when gifts sweets apparel electronics decorative items dry fruits puja materials and other festive products are includedGift packs chocolate hampers dryfruit boxes handicrafts ethnic wear and traditional sweets have also recorded strong demand according to the traders bodyDespite the growing presence of ecommerce and quickcommerce platforms CAIT said consumers continue to prefer local markets for their festive purchases giving traditional retailers a boostRegional and ecofriendly rakhis attract buyersRakhis showcasing Indias regional art and culture are also gaining popularity These include Khadi rakhis from Nagpur Sanganeri art rakhis from Jaipur seed rakhis from Pune tealeaf rakhis from Assam jute rakhis from Kolkata tribal bamboo rakhis silk rakhis from Mumbai and Madhubani art rakhis from BiharEcofriendly and seedbased rakhis are also witnessing growing demand with artisans using natural materials to promote environmental conservationCAIT pushes lsquoVocal for Localrsquo messageKhandelwal said Raksha Bandhan has increasingly become a platform for promoting swadeshi products womenled enterprises local craftsmanship and environmental awarenessHe appealed to traders and consumers to prioritise Indian products during upcoming festivals and support Prime Minister Narendra Modis calls for Vocal for Local Local for Global and Atmanirbhar BharatToday a swadeshi rakhi is not merely a sacred thread of protection it has become a powerful symbol of Viksit Bharat Atmanirbhar Bharat womens empowerment and national pride Khandelwal said