A viral social media reel advertising a heavily discounted clothing sale triggered a massive gathering outside a showroom at Infinity Mall. The chaotic situation at the commercial premises prompted police intervention after videos of the crowd spread widely online. 

Large crowds gathered outside a newly opened clothing store at Infinity Mall in Malad after the brand announced a ₹1 sale. Videos from the scene showed heavy congestion, with a stampede-like situation as shoppers rushed to the outlet.

The promotional sale was reportedly… pic.twitter.com/YdnqMxlQdQ

— Mid Day (@mid_day) June 27, 2026

A viral social media reel promoting a ₹1 clothing offer drew large crowds outside a showroom at Infinity Mall in Malad, creating concern among shoppers and online users. According to reports, the offer was limited to the first 100–125 customers, resulting in heavy congestion… pic.twitter.com/a2GDs4zFEW

— Mid Day (@mid_day) June 27, 2026