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What makes an apology genuine? Experts weigh in after Japan coach's gesture at FIFA World Cup 2026

The Japanese football team coach’s gesture of apology after their recent FIFA World Cup exit proved that no one is above a simple sorry. Experts share how to make the magic words come naturally and sincerely

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The Japanese football team bows down to fans

The Japanese football team bows down to fans

Little did we know, Team Japan’s soft-spoken manager Hajime Moriyasu had packed more than just tactics and game plans for the 2026 FIFA World Cup campaign. Following the Blue Samurais’ heartbreaking exit after a last-minute 2-1 defeat to Brazil on June 30, Moriyasu reached for his most powerful weapon: an apology.

As the team huddled, the teary-eyed coach apologised to his players first. Moments later, the entire squad turned to the stands and bowed deeply before their fans. “My ability as a coach was insufficient. I want to say I am truly sorry,” he later opened up in a conference.

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