Nykaaland 4.0 concludes in Delhi as Indians come together to celebrate beauty, music and immersive experiences

Nykaaland 40 concluded its Delhi edition on October 25 with masterclasses the joy of exploring the latest launches creators connecting with their communities and beauty enthusiasts embracing selfexpression in their own wayReturning to the NSIC Exhibition Grounds in Okhla New Delhi from October 23 to 25 the beauty festival welcomed over 30000 attendees across three days bringing its fairytaleinspired world to life through beauty music shopping and immersive experiencesCoproduced by Nykaa Indiarsquos leading beauty and lifestyle company and BookMyShow Live the festival brought together consumers beauty experts creators and leading Indian and international brands on one platformMeeting ground for Indiarsquos beauty ecosystemWith over 65 Indian and international beauty brands a dedicated Kbeauty zone expertled masterclasses and immersive brand experiences the beauty festival brought the breadth of the beauty landscape together in one placeVisitors explored global favourites such as Rare Beauty Huda Beauty Kayali and ISDIN biggest luxe sunscreen player globally alongside homegrown brands including Kay Beauty and Nykaa Cosmetics The festival also featured its biggestever Korean beauty curation with brands including Laneige Beauty of Joseon and TONYMOLY reflecting the growing interest in Kbeauty among Indian consumersBeyond the beauty experiences the Nykaaland x Starbucks collaboration and YouTubersquos association added new dimensions to the festival connecting beauty with culture content and everyday consumer passions Together with the festivalrsquos curated food zone exclusive shopping experiences and live entertainment these partnerships expanded the ways in which audiences could engage with the eventThree days of beauty culture and entertainmentEach day brought its own mix of expertled sessions interactive experiences and live performances giving attendees new reasons to explore the festivalDay 1Friday opened with a packed programme of beauty experiences and entertainment Visitors explored brand activations and the festival grounds before the eveningrsquos music took centre stage Girls Girls Girls Suggahunny Rabab and Kelcy Starr set the tone for the weekend with performances that brought the opening day to a highenergy closeDay 2Saturday put beauty education in the spotlight with celebrity makeup artist Namrata Soni sharing her bridal beauty expertise alongside sessions by Daniel Bauer Reva Goswami Guneet Virdi and Komal Gulati The Kbeauty zone offered attendees an opportunity to discover Korean beauty favourites and explore the brands shaping the categoryThe Nykaa Play Show brought humour to the programme with a multibrand show featuring standup comedian Gaurav Kapoor As evening arrived STUVI and Navjyot Ahuja took to the stage before Bombay Rockers brought their muchloved music to the festival adding a nostalgic note to the celebrationsDay 3Sunday brought another round of expertled inspiration with Meera Sakhrani Samaira Sandhu Adrian Jacobs and Cynthia Di Meo Attendees also explored the Nykaaland Store exclusive beauty offers the Nykaaland x Starbucks experience and the festivalrsquos curated food zoneThe Nykaa Play Show returned with two distinct experiences The Nykaa Play Show x Urban Decay featuring Ruhee Dosani and a multibrand show featuring Karan Wahi The final evening culminated in performances by AminJaz Gurnazar and headliner Sukhbir bringing the threeday festival to a memorable closeThe faces and communities that made it come aliveNykaaland 40 also brought together prominent celebrities and creators through brandled experiences and Nykaarsquos wider creator communitySwiss Beauty brought Taapsee Pannu to the festival while Mamonde featured Nitanshi Goel Dot amp Key brought Shanaya Kapoor Aditya Roy Kapur Varun Sood and Apoorva Makhija The Rebel Kid to its festival experience while Chicnutrix collaborated with Mallika DuaNykaa also brought creators Rida Tharana Sakshi Sindhwani Tarini Peshawaria and Ashi Khanna to the festival showcasing evolving relationship India has with beauty driven by curiosity a desire to experiment and the joy of discovering something newIt reflected a community that wants to participate in beauty not simply consume it