Millennials are leading the adoption of artificial intelligence (AI) for shopping in India, with 84 per cent using AI-powered tools to search for products, compare options or make purchase decisions, ahead of 74 per cent of Gen Z consumers, according to a report by McKinsey & Company.

The McKinsey Agentic Commerce Consumer Survey, conducted in June 2026, found that AI shopping adoption stood at 74 per cent among Gen X consumers and 56 per cent among baby boomers in India, indicating growing use across age groups.