For the first time in India, Aryan Khan and Shah Rukh Khan have leveraged Instagram’s new feature that allows users to unlock exclusive, hidden content using a password. They’ve shared never-before-seen behind-the-scenes footage from The Ba***ds of Bollywood as part of this innovative digital experience.  Recognizing the immense popularity of the series, the creators have partnered with Instagram to release special making-of content, accessible only through this password-protected feature. While the Instagram feature is still in testing, this exclusive access offers fans a unique and interactive way to engage with the show.

Crack a code for exclusive BTS

Here’s the catch: the exclusive reel is locked on their Instagram profiles, and only those who can crack the code will be able to view it. In true ‘The Ba***ds of Bollywood’ fashion, Aryan Khan puts the spotlight on the audience—inviting, challenging, and rewarding the most dedicated fans with access to this hidden, behind-the-scenes content.