Shoaib Ibrahim and Dipika Kakkar, with their son Ruhaan and cousin Rehaan, went for a short vacation in Kashmir. They left Kashmir on the morning the Pahalgam attack took place and now they are under fire for promoting their vlog while updating fans about their whereabouts following the horrific terror attack in Pahalgam, Jammu and Kashmir. Several users have condemned Shoaib Ibrahim for prioritizing plugging their vlog instead of showing empathy towards the victims.