'Ideas are your currency': Priyanka Chopra Jonas says Obsession shows how Hollywood barriers are falling

Actor Priyanka Chopra Jonas believes the entertainment industry has become more accessible than ever before saying that creative ideas now matter more than traditional gatekeepers in determining success according to VarietySpeaking at the Cannes Lions conference Chopra Jonas pointed to the success of the lowbudget horror hit Obsession as evidence of how barriers to entry for talent and filmmakers have fallenI feel like if you have an idea shoot it put it on YouTube and it can become Obsession the movie that just came out Chopra said What a wonderful time to be an entertainer to be in the entertainment business because ideas are your currencyThe global star reflected on the challenges she faced while entering the film industry noting that she came from a family with no connections to cinemaMy parents were doctors so none of us had any idea how to navigate film she said as quoted by the outletRecalling the early days of her career the iconic star said the industry was once far more exclusive and difficult to enterIt used to be such a niche industry when I first started If you wanted to get into filmmaking you had to figure out what department you wanted to be in she said according to VarietyThe actor also spoke about perceptions surrounding Indian cinema during her early years in the industryI was told that Indian cinema would never be as global as Hollywood because were not Englishlanguage and not everybody understands whatever language our movies might be in whether Hindi Telugu Marathi or anything else she saidChopra Jonas said her decision to launch a production company was driven by a desire to support emerging storytellersI started my production house to support new filmmakers or filmmakers who have great ideas but dont have the ability to open doors that I may be able to open she saidThe actor who recently appeared in streaming successes Citadel and Heads of State also revealed that she is looking to broaden the scope of her Englishlanguage careerIn my Hindilanguage career Ive worked with all the best filmmakers and the best actors Ive told amazing stories and done a variety of genres she said Whereas in America in Hollywood in my Englishlanguage work I havent really done that as muchShe described her next reinvention as finding ways to bring the same diversity of roles and storytelling opportunities to her Englishlanguage projects that she has enjoyed in IndiaPriyanka credited streaming platforms and the pandemic with helping audiences discover international content and breaking down language barriersMy mom loves Korean dramas She would never have had access to those if it wasnt for both of those factors she said Or shell watch an Iranian movie Or look at Squid Game when it became the phenomenon that it did or Parasite when it won best pictureAccording to her the success of such projects has demonstrated that nonEnglishlanguage entertainment can no longer be considered nicheShe also highlighted Varanasi a project she is currently working on that was shot in Telugu and will be dubbed into nearly 200 languagesDuring the discussion the global icon also spoke about how marriage and motherhood have transformed her personal and professional priorities according to VarietyMy life has changed tremendously she said adding that she is now much more selective about the projects she takes on and how she spends her timeI dont just pack my bags and go off for a movie anymore I dont do five films a year I dont travel the way I used to Im really really selective about the time I spend and who I spend it with she said Im navigating workingmom life I have so much more respect for my mother now according to VarietyThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever