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Sydney Sweeney hits back at naked sports ad backlash, shares pics of athletes in similar shoots
Updated On: 14 September, 2026 05:45 PM IST | Mumbai | mid-day online correspondent
Sydney Sweeney has seemingly addressed the backlash over her naked sports betting advertisement by sharing photographs of athletes who have posed for similarly styled photoshoots. The Euphoria actor did not directly comment on the criticism but appeared to draw a comparison

Sydney Sweeney. Pic via Instagram
Sydney Sweeney has seemingly responded to the backlash surrounding her latest sports betting campaign, though the Euphoria actor has stopped short of directly addressing the criticism. After facing flak for appearing mostly naked in an advertisement for sports trading app Novig, Sweeney took to Instagram Stories to share images of athletes who have posed for similarly styled photoshoots.
Sydney Sweeney shares athlete photos
The campaign, which featured Sweeney using sports equipment including footballs, basketballs, hockey gear and tennis racquets to cover herself, sparked criticism from athletes and social media users. Many argued that using her body to promote a sports-related betting platform sexualised women’s sports at a time when female athletes continue to push for recognition based on their talent and achievements.


