Pushparaj Allu Arjun is the latest superstar to enter the Thunder-verse. He has been signed in as the brand ambassador of the popular soft drink brand Thums Up. Reportedly, with this deal he has become the highest-paid ambassador in Asia for any commercial. 

Allu Arjun's demand in the endorsement market has only increased with high anticipation around the release of his film 'Pushpa: The Rule', a sequel to his 2021 release 'Pushpa: The Rise'. The first part directed by Sukumar earned a cult following and also won Allu Arjun his first national Award for Best Actor. The upcoming film is expected to break all records at the box office and not just in the southern states but across the country.