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Shahid Kapoor on claims of negative PR campaign against Alia Bhatt: 'One should be real'
Updated On: 12 June, 2026 02:28 PM IST | Mumbai | mid-day online correspondent
Shahid Kapoor addressed claims of a negative PR campaign against Alia Bhatt following Cannes trolling. The actor said he takes such narratives with a pinch of salt and believes authenticity matters more than trying to shape public perception

Shahid Kapoor and Alia Bhatt (Pics/Instagram)
Shahid Kapoor and Alia Bhatt have shared screen space in films like Udta Punjab and Shaandaar. The diva was recently trolled for her appearance at the Cannes Film Festival. In a recent interview, Shahid was asked if a paid negative PR campaign may have fuelled trolling against the actress. The actor then shared his take on insecurity and negativity prevailing in the industry.
Shahid Kapoor on paid PR campaign against Alia Bhatt
In an interview with The Hollywood Reporter, he said, "I personally never believe anything anybody says unless I am in the room or I saw it myself. I take everything with a pinch of salt, and I think that has gone well for me because when people start believing that you are buying what they’re saying, they can manipulate you. We are people of importance and we are in a position, so if people are able to shape our perspective, that can be used to create an effect."
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