Nearly a decade after Aamir Khan’s ‘Dangal’ showed that Indian cinema could take China by storm, another ambitious Hindi film is eyeing the world’s second largest theatrical market. Sources have informed mid-day that director Nitesh Tiwari and producer Namit Malhotra are exploring a promotional campaign for ‘Ramayana: Part 1’ in China ahead of the magnum opus’s release. This signals renewed efforts to tap into a market that has largely remained shut to Bollywood since 2020.

According to sources, discussions are underway with Chinese exhibitors and distributors for a four-day promotional tour led by Ranbir Kapoor, Yash, and Sai Pallavi. A source revealed, “The tentative itinerary includes a press event and screening at the Pingyao International Film Festival on September 24, followed by a multi-city promotional run during China’s Golden Week beginning October 1.” The plan is awaiting approvals and has yet to be finalised.