Model Poonam Pandey has been receiving a lot of flak for faking her death to spread awareness about cervical cancer. While she apologised to people whose sentiments were hurt, she stood by her act. The model has been sharing reactions in favour of the campaign. She stuck to her guns in her latest Instagram post that says, "Kill me, crucify me, hate me, but save someone you love."

The marketing agency named Schbang, who was behind this campaign in association with Pandey, also issued an apology saying, "Yes, we were involved in the initiative for Poonam Pandey to spread awareness about Cervical Cancer in collaboration with Hauterfly.