Following the online furore over the 'racist' advertisement featuring Aishwarya Rai Bachchan with a child, the jewellery company has now decided to withdraw the campaign.
<img title="Aishwarya Rai Bachchan" src="http://images.mid-day.com/images/2015/jan/09-Aishwarya-Rai.jpg" alt="Aishwarya Rai Bachchan" width="650" height="906" /> Aishwarya Rai Bachchan. File Pic
The 41-year-old actress, who is the National brand ambassador for Kalyan Jewellers, had faced the wrath of activists after the print advertisement was published in a&nbsp;leading daily.
An an open letter addressed to the former beauty queen slammed her involvement in the ad which also promoted child labour. It prompted Aishwarya to release a statement saying the creative team for the brand was responsible for the change. <a title="Aishwarya slammed over 'racist' ad, actress says image changed" href="http://www.mid-day.com/articles/aishwarya-slammed-over-racist-ad-actress-says-image-changed/16157150" target="_blank">Read the full story</a>
The company has now apologised for hurting the sentiments of people and has began the process to withdraw the campaign.
"The creative was intended to present the royalty, timeless beauty and elegance. However, if we have inadvertently hurt the sentiments of any individual or&nbsp;organisation, we deeply regret the same.
"We have started the process of withdrawing this creative from our campaign," Kalyan Jewellers said via their Facebook page.

Manoj Bajpayee and Rajkummar Rao on the sets of 'Aligarh'

Following the online furore over the 'racist' advertisement featuring Aishwarya Rai Bachchan with a child, the jewellery company has now decided to withdraw the campaign

Jewellery company to discontinue 'racist' Aishwarya Rai Bachchan ad

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Home / Entertainment / Bollywood News / Article / Jewellery company to discontinue 'racist' Aishwarya Rai Bachchan ad

Jewellery company to discontinue 'racist' Aishwarya Rai Bachchan ad

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