Make them curious, and the conversations will follow. That’s producer Saqib Saleem and director Nachiket Samant’s approach to grab eyeballs for their Huma Qureshi-starrer, Baby Do Die Do. Across select malls and metro stations in five cities, the makers have installed crime scene recreations — a body outline suggesting a murder, accompanied by a red umbrella. The unusual promotional activity is their way of introducing unsuspecting people to the noir crime thriller, which sees Qureshi as Baby KarMarKar, a desi hitwoman.

This is Huma Qureshi and Saqib Saleem’s first production under their new banner, Saleem Siblings. Before this, the duo produced ‘Single Salma’ (2025) and ‘Double XL’ (2022)