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Musician Hariharan opens up about staying relevant in the age of social media: ‘Don’t take virality seriously’

As he marks 50 years in the music industry, singer Hariharan credits his discipline and enduring passion for music for helping him stay relevant in the Instagram era. He also talks about how the infrastructure of music is changing rapidly

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Hariharan

Hariharan

Sounds, lyrics, collaborators, distribution of music — a lot has changed in the last five decades that Hariharan has spent in the music industry. But one thing hasn’t. The singer, 70, says his approach to music as a source of healing remains the same. That may well be the secret to his 50-year career. In a chat with mid-day, Hariharan reflects on reaching the career milestone and remaining relevant in times of Instagram virality.

Excerpts from the interview.

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