Actor Emraan Hashmi has often opened up about his infamous 'serial kisser' image that has followed him through much of his career. Now, his publicist revealed how that image came into being, adding that it was part of a carefully planned marketing strategy during the actor's early years in the industry.

Emraan Hashmi's 'serial kisser' image was planned PR

Speaking on Soha Ali Khan's podcast All About Her, PR professional Parul Gossain opened up about his image and how Emraan himself was never particularly fond of the image.