The Multiplex Association of India (MAI) has announced the second edition of Cinema Lovers Day. Under this program, film tickets across multiplexes in the country will be available for Rs 99 barring luxury seating halls. The offer is valid only on May 31. This is the second edition of Cinema Lovers Day this year. 

"The previous edition, which was in February, was a massive success. 'Article 370' was released on that Friday and it caught a massive impetus because of the first edition of Cinema Lovers Day and we expect the program to repeat its success in the second edition. We are expecting it to be bigger than the first edition," says MAI president and PVR CEO Kamal Gianchandani talking to mid-day.com.