The Road Transport ministry has roped in Akshay Kumar as a brand ambassador for its road safety awareness campaign and released three videos featuring the Bollywood actor as traffic police inspector cracking down on violators. The videos have Akshay, who is currently also promoting his new movie 'Gold', telling the traffic violators - Ye Sadak Kisi Ke Baap Ki Nahi Hai (Road is not their personal property). The 'Padman' star along with Road Transport and Highways Minister Nitin Gadkari launched the videos made to impact the psyche of traffic violators.

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— Nitin Gadkari (@nitin_gadkari) August 14, 2018

The actor said he wanted to do something "unusual" to impact the psyche of the people and as his contribution to the nation, he came out with powerful video messages full of pun that make it clear that no one has the right to violate traffic rules.