Filmmaker Nitesh Tiwari's Ramayana is taking its journey beyond the big screen months before its release. The makers have announced a first-of-its-kind nationwide school outreach campaign that aims to introduce children to the timeless epic through creative and interactive activities, while building excitement for one of Indian cinema's biggest upcoming releases.

Ramayana makers announce school campaign

Beginning July 9, the large-scale initiative will cover over 400 schools across 18 cities and is expected to reach more than five lakh students. Designed around the theme "Our Truth. Our History.", the campaign encourages children to explore the values and stories of Ramayana through art, quizzes, storytelling sessions and family discussions.