<p><a href="https://www.mid-day.com/news/india-news/article/dhanteras-2026-pm-modi-yogi-adityanath-and-nitin-gadkari-extend-festive-wishes-23658763" target="_blank" rel="none noopener">With the observance of Dhanteras on Friday</a>, jewellers are anticipating a 20 to 30 per cent increase in gold and silver sales in value terms, though in terms of volume it is expected to remain flat, according to news agency PTI.</p>
<p>People generally buy gold or silver on Dhanteras as it is considered an auspicious day &nbsp;to buy precious metals.</p>
<p>"In value terms, sales are likely to grow by 20-30 per cent," All India Gem and Jewellery Domestic Council (GJC) Chairman Rajesh Rokde told PTI. "We are expecting flat growth in terms of volume compared to last year."</p>
<p>Jewellers expect the flat sales on account of consumers' preference to purchase lightweight jewellery and small-ticket items.</p>
<p>With Dhanteras falling in the first week of the month this year, Rokde said it could boost the sales as consumers would have better purchasing power with salaries in hand.</p>
<p>However, high inflation driven by <a href="https://www.mid-day.com/news/world-news/article/donald-trump-hints-at-further-military-action-against-iran-says-youll-know-soon-enough-23658743" target="_blank" rel="none noopener">geopolitical tensions in West Asia</a> and monsoon deficiency in Maharashtra may weigh on investor sentiment.</p>
<h2>Prices have eased from January levels&nbsp;</h2>
<p>The prices of the yellow metal in Delhi declined 19 per cent to Rs 1,48,800 per 10 gram (24-carat, inclusive of taxes) on Thursday from the record levels of Rs 1,83,000 on January 29, 2026. However, gold prices are higher than last year's Dhanteras on October 18, were it was Rs 1,32,400.</p>
<p>Silver prices too have declined 52 per cent to Rs 1,94,500 per kg from its January 29 peak of Rs 4,04,500. However, the white metal's prices remain high over the Rs 1,70,000 per kg recorded on the previous Dhanteras.</p>
<h2>Silver might witness better volume sales</h2>
<p>Rokde noted younger consumers favour silver or its affordability and wider range of designs and expects the value sales to be 30 per cent higher with volume sales remaining flat.&nbsp;</p>
<p>However, according to GJC Vice Chairman Avinash Gupta the volume sales for silver is expected to rise 10 per cent over last year, with the prices correcting sharply more than 50 per cent since January levels. For gold, he expects the value growth to be 15-20 per cent, with volumes remaining unchanged from last year's levels.</p>
<p>"The market had witnessed a slowdown over the past six months amid rising gold and silver prices, coupled with the <a href="https://www.mid-day.com/news/india-news/article/dont-buy-gold-dont-marry-abroad-pm-modi-revives-swadeshi-pitch-after-india-posts-7-8-per-cent-gdp-growth-23647784" target="_blank" rel="none noopener">Prime Minister's appeal to citizens to refrain from purchasing gold</a>," he said.</p>
<h2>Wedding season may propel demand</h2>
<p>Gupta said consumers are purchasing both the precious metals for weddings and investment, with gold for the main wedding ceremony and silver jewellery and articles for other rituals. He pointed out that there is demand for lightweight jewellery, and said wedding jewellery is also shifting towards 18-karat gold.</p>
<p>According to World Gold Council Regional CEO (India) Sachin Jain the correction in prices may prompt families to advance their purchase of wedding jewellery at current price levels. He expects demand to be strong across categories, from premium jewellery to coins and bars.</p>
<h2>Jewellery firms expect good sales in terms of value</h2>
<p>Jewllery firm Senco Gold MD and CEO Suvankar Sen said the company is expecting a growth of over 20 per cent this festive season, as buyers are being more experimental with designs and caratages. He added that diamonds are growing 25-30 per cent.</p>
<p>According to Kama Jewelry founder and MD Colin Shah, demand has moved to lightweight studded jewellery in the 9K to 19K range, with interest in both lab-grown and natural diamonds in the Rs 1.5 lakh to Rs 3-lakh range.</p>
<p>"While value-wise demand may remain similar to last year, we may see a slight decline in volume-wise sales of about 10 per cent," he said, citing the <a href="https://www.mid-day.com/business/business-news/article/rbi-will-ensure-stability-in-rupee-help-find-its-correct-value-rbi-governor-sanjay-malhotra-23653825" target="_blank" rel="none noopener">rupee-dollar rate's impact</a> on domestic gold prices.</p>
<p><em><strong>(With inputs from PTI)</strong></em></p>

With consumers favouring lightweight jewellery and small-ticket purchases, the volume sales are likely to be flat

Dhanteras 2026: Jewellers expect 20-30 per cent jump in gold, silver sales

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Jewellers expect the flat volume sales on account of consumers' preference to purchase lightweight jewellery and small-ticket items

Dhanteras 2026: Jewellers expect 20-30 per cent jump in gold, silver sales in value terms

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