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Centre supports FSSAI action on certain alcoholic beverage brands over flavouring, age claims

Investigations found that some manufacturers were producing alcoholic beverages primarily from spirit or extra-neutral alcohol and subsequently adding flavours externally to recreate the sensory characteristics associated with products such as rum and whisky

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FSSAI. Picture sourced from X.

FSSAI. Picture sourced from X.

The government has clarified that enforcement action initiated by the Food Safety and Standards Authority of India (FSSAI) against certain alcoholic beverage manufacturers relates to the use of flavouring substances that mimic the characteristics of standardised alcoholic beverages and allegedly misleading age-related claims on product labels.

In a statement, the Ministry of Health and Family Welfare (MoHFW) said action was initiated against some alcohol manufacturers for non-compliance with existing food safety regulations, including the use of flavours that mimic the inherent aroma and taste of standardised alcoholic beverages such as rum and whisky.

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