Sachin Tendulkar launches his new sportswear brand TEN x YOU
Updated On: 11 October, 2025 07:14 PM IST | Mumbai | mid-day online correspondent
TEN x YOU is based on Sachin Tendulkar’s 24 years of experience in cricket and his deep understanding of what athletes truly need. The products are made with a focus on Indian feet, weather, and playing conditions, an official statement said
Sachin Tendulkar with his wife Anjali and daughter Sara
Former Team India cricketer Sachin Tendulkar has officially launched his new sports and athleisure brand TEN x YOU.
The brand is part of SRT10 Athleisure Pvt. Ltd. and was co-founded by Tendulkar, Karthik Gurumurthy, and Karan Arora. It aims to create high-quality, comfortable sportswear designed specially for Indians, from beginners to professionals.
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