How Ameen Sayani found his voice
Updated On: 21 February, 2024 06:58 AM IST | Mumbai | Meher Marfatia
The man who spoke to generations of Indians with his shuddh Hindi and clear diction looks back on what it took to become radio's best known name

Ameen Sayani. Pic courtesy/Ameen Sayani
"Behenon aur bhaiyyon…" Half a century ago, the words held us in thrall. The warmest greeting to waft from the radio, "Sisters and brothers" was a respectful inversion to cheer. Flipping the conventional "Bhaiyyon aur behenon" salutation with amazing adab was, of course, the redoubtable Ameen Sayani. With just-right cool at the mic and typically tender lilting tone, the man behind what must be the most mellifluous announcement in broadcast history, compered over 54,000 radio programmes, jingles and spots.
Binaca Geetmala on Radio Ceylon defined him. The smash hit show presenting top listeners' choices in Hindi film songs saw spiralling lakhs of households tune in for this Wednesday evening hour. Kids collected "Binaca charms", miniature toy animals packed with Binaca toothpaste tubes. We named and secretly traded these plastic delights in hissy whispers at morning school assembly—why keep two of Slow the snail or Tarzan the tapir?
How do you like the new new mid-day.com experience? Share your feedback and help us improve.

