While Father's Day is just around the corner, misconceptions persist about fathers being less involved in raising their children or contribute towards the household. However, a recent survey report titled ‘One Mosquito, Countless Threats’, conducted by Goodknight, India’s leading household insecticide brand from Godrej Consumer Products Ltd (GCPL), has dispelled this perception to propose another possibility.

The report highlights a progressive outlook that 95 percent of fathers in India agree parenting calls for equal effort from both parents, marking a significant departure from traditional gender roles and underscoring the evolving dynamics within modern families.  Region-wise, the highest agreement with this sentiment is found amongst fathers in South India at 97 percent, followed by 95 percent in the North and West, and 92 percent in the East.