She left her wavy tressed open and opted for minimal accessories. She also flaunted her abs in the outfit

Samantha had heads turning as she was seen in a pair of black cropped top featuring a multi-coloured motif in the centre with a matching silk draped skirt that was decorated with a scalloped-edge asymmetrical waist panel that complimented the abstract pattern on her top

Samantha Ruth Prabhu strikes a pose with designer Anamika Khanna

Photographer Atul Kasbekar attended the launch party with his wife Vandana

Armaan Malik and his fiance Aashna Shroff arrived in co-ordinated white outfits

Raveena Tandon's daughter Rasha Thadani also made a mark at the event wearing an outfit from the new collection

Khushi Kapoor stood out in this multi-coloured long coat which she paired with a white crisp collared shirt

Alaviaa Jaaferi also stunned in a multi-coloured skirt and cropped top from the collection

She complimented the look with red earrings, a sleek hairstyle and sharp make up

Neha Dhupia suited up in a shimmery green pant-suit

Mira Rajput looked stunning in a black flare pants, blazer with green borders and crop top

Accessorising her look with a beaded clutch from the collection she looked effortlessly flaunted her bronzed makeup look and wet-look hairstyle

Gurfateh Pirzada kept it simple and stylish in a shirt and pant look

Singers Prakriti and Sukriti Kakkar arrived together for the event

Stylist Anaita Shroff Adajania looked simply stunning in a black kurta for the occassion