"I believe that beauty lies in what makes you happy," starts off Katrina Kaif, when we chat with her about new entrepreneurial venture. "For as long as I can remember, makeup has been an innate part of my journey - from the runway to the big screen, and now I have rendered my love for it to Kay Beauty, my first ever Beauty Brand," says the actress.

Talking about the what the line up entails, she informs, "After spending years donning different looks, it was time that I created a brand that truly stands for what I believe in. I'm always on the clock, always on the run, with endless shoots that involve me wearing makeup all the time. As much as I love the look and feel of it, I do wish my skin felt as comfortable, as I did wearing it."