Director Ali Abbas Zafar is looking forward to the release of his Salman Khan-starrer sports drama film "Sultan" in China on August 31 as it is a market that has embraced Indian cinema with open arms in recent times.

"Every time a film releases even if it has been released in the country but when a new audience sees it you get a new perspective all together... The exciting feeling is there. Also, China is a huge market for Indian films, so I am really excited to see how people will react to 'Sultan' in China," Zafar told IANS over phone from Mumbai.