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Indians shift from jewellery to investment as gold buying trends change: Report
Updated On: 27 April, 2026 06:14 PM IST | Mumbai | mid-day online correspondent
The share of investment demand has risen sharply, driven by gold ETFs, bars, and coins, while jewellery’s share has fallen below its long-term average. The report highlights that global uncertainty, high prices, and diversification needs are reshaping gold consumption patterns in India and worldwide
-1777292262260_d.png "Indians shift from jewellery to investment as gold buying trends change: Report")
Gold ETFs and bars drive new investment boom in India. File Pic
A research-based report shows a major change in how Indians are buying gold. More people are now purchasing gold for investment purposes instead of jewellery.
The report released by by CareEdge Ratings says that the share of jewellery in total gold purchases fell below 60 per cent in 2025, compared to the long-term average of around 70 per cent.
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